Chitika, Inc. (pronounced CHIH-tih-ka) is one of the largest search-targeted advertising networks. The company serves over 2
billion ads per month across more than 34,000 websites. The company was co-founded in 2003 by Chief Executive Officer Venkat
Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers. The name Chitika means "in a snap" in the South Indian language of Telugu.
Publishers: Chitika offers search-targeted advertising solutions. Web publishers can make money from their search engine traffic using our smart, personalized targeting ad solution that provides premium content called: Chitika | Premium. These ad units can be used on websites with Google AdSense or as an AdSense alternative.
Advertisers: Chitika offers search marketing, with a pay per click program specifically designed to target users in the Chitika content rich network based on their ‘intent driven’ search activity.
Chitika commands more traffic than the fifth-largest search engine, ask.com; gaining towards Microsoft Sponsored Search.
Chitika has been noted as an early adapter with their use of images displayed next to textual ads.
Partnerships
In 2009 Chitika began a partnership with the b5media Network.
"Having already proven to deliver a significant boost in overall revenue for untargeted ad placements," said Jeremy Wright,CEO b5media, "the Premium Ads program is being adopted throughout the b5media network. We found Chitika's Premium Ads relevancy coupled with the high CPM yield to be uniquely suited for our entire network. The most interesting aspect of Chitika's new Premium ad program is that the ads will only show up when there is a targeted and relevant offer to the user, which in turn helps deliver higher ad revenue for us."
Chitika | Premium
These ad units are smart, personalized targeting ad solutions that provides premium content. Chitika | Premium ad units are Pay per click (CPC) and designed to be their highest performing ad unit Cost per impression (eCPM) available to date.
Chitika | Premium display targeted to the search query from a major search engine that brought the visitor to the page within
the Chitika network of publishers[4]. This is how the ads monetize the "second click".
Chitika | Premium ad units are 100% compatible with Google AdSense. According to Chitika the Chitika | Premium ad units do
not conflict with the Google AdSense terms of use because the ad units are not contextual and the ad units do not look like
Google AdSense ads.
Awards and Recognition
2009
Red Herring: Top 100 Global 2008 Finalist
Red Herring: Top 100 Global 2008 Winner
Past award winners include: Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube
2008
AlwaysOn: Top 100 fastest-growing companies in the Northeast
Red Herring: Leading private technology companies in North America
MITX 2008 Technology Awards: Finalist, Marketing/Customer Relationship Technologies Category
2007
Inc. top free services for generating revenue on your website: Best For Promoting Ancillary Products
Products History
In June 2005, Chitika's flagship product was launched: Chitika eMiniMalls. These ad units are interactive merchandise kiosks
which provide relevant content and comparative shopping information without taking site visitors away from publisher pages.
The New York Times reported Internet Banner Ads Look to Get More Interesting (and Thus Less Easy to Ignore), featuring an
interview with Chitika CEO, Venkat Kollrui. Web publishers choose from millions of products, offers, promotions and deals,
ranging from iPods to baby strollers, from thousands of name-brand merchants and advertisers to be displayed in this ad unit.
Adweek writes Product Search Hits Banner Ads. Chitika eMiniMalls became an award finalist of MITX later that year.
In June 2006, the company introduced Multi-Product Units (MPU), which allow publishers to display four products in a single eMiniMall.
In September 2006, Chitika added referral links to all Multi-Product Units, making it easier for publishers to earn referral bonuses.
In August 2006, ShopLinc was introduced. It is a customizable web portal tool for "expert-guided shopping," by which a portal
publisher can provide products, opinions, comments, customizable RSS and reviews of products for site visitors, while earning CPC revenue for displaying Chitika ads.
In October 2006, the company launched ShopCloud$, a plug-in for ShopLinc, by which customers searching for products receive
an AJAX drop-down menu of results and search assistance, as well as listings, deals, promotions, and offers from brand
merchants in a tag cloud format.
In May 2007, Chitika offered their version of in-text advertising called Chitika | Linx. Chitika | Linx automatically identifies key products/keywords mentioned in the content on a website or blog and hyperlink (double underline) those
keywords to interactive paid (CPC-based) product listings featuring best deals, offers and promotions from name brand
merchants. When users mouse-over these links, a small bubble-like scroll over is revealed listing offers from merchants.
In June 2007, Chitika launched a new service at www.Shlogging.com. It is a next generation e-commerce portal driven by a community of users to determine the best deals on and off the Internet.
In July 2007, Chitika developed an application for users on Facebook called iBought. This widget gave users the ability to show off products they recently purchased and gave them access to thousands of product deals.
In February 2008, Chitika released Related Product Unit (RPU), a PPC ad unit designed to work exclusively for blogs and news-or article-based sites. The RPU brings related products right to the user reading a product-oriented story. The RPU quicklybecame Chitika's highest-earning ad unit to date and publisher favorite because of its easy integration and simple, non-intrusive ad format.
In this same month, Chitika also released a Viral Branding Unit (VBU), which was created to bring the power of video and interactivity to advertisers. This video-based ad unit took online video branding to a new level with interactive features not yet available in any other ad unit on the web. The innovation led to its nomination as an MITX Tech Awards Finalist.
In March 2008, Chitika announced the availability for CPM in addition to CPC Graphic Ad Units. These ads display a relevant and targeted banner/graphic ad on web pages only when it will earn the publisher more revenue than the default CPC ad unit being displayed.
Discontinued Products
Chitika in 2003RealContent, a matching engine that gathers behavioral information for displaying targeted advertising, was introduced in March, 2004. In August 2004, ContextAnywhere was released, for integration of contextual advertising functionality by desktop application and toolbar developers.
BlogContext, introduced in November, 2004, is a blog offering by which a line of customized HTML code is inserted into blog posts in order to display contextual ads from the company's network.
ShopCloud launched November 2006 and displayed popular products in an interactive tag cloud format where each product linked to CPC search results featuring deals, promotions and offers from hundreds of name brand merchants.
Owna, a software widget for social networks released February 2007. Owna displays customizable skins around merchandise a publisher wishes to feature, and in turn displays advertising from Chitika's network.
Chitika for Parked Domains was released March 2008. The first domain service to pay users on the first click to the merchant listings. Chitika Domains has a different and refreshing look and feel featuring a variety of products, offers and promotions, as opposed to regular “vanilla” dead-end pages with many boring links.
Controversies
In December 2005, some publishers reported a reduction in revenue after auditing between 25%-90%.
In November 2007, Jennifer Slegg, owner of the JenSense Blog, reported a payment mishap.
"When my check arrived at the end of September, my bank would not accept it. Why? Because they had also printed someone else’s check on the back of mine… complete with their name and earning amount (no, I am not going to say whose check I received printed on the back of mine). But whoever did the Chitika checks thought it would be fine to just simply use a pen and cross out the other check printed on the back of my check and then send it off to me. Well, funny, but banks don’t seem to like a second check printed and scratched out on the back of a check I am trying to deposit!"
In June 2008, Chitika allegedly changed its revenue payout suddenly without notifying publishers or responding to their complaints.
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2 评论:
Some differences between Chitika vs. Google AdSense… Use both of them to boost your earnings.
Google AdSense and Chitika, both are the biggest money making advertising solutions for the publishers. You can use both of
them to earn some money every month. Moreover, the great news is that you can use them together in one page. It’s seem they
are competitive to each other. Yet there exist some differences. In this page, I will mark some of the differences between
these two.
Some mentionable differences between these two are given below:
Click Through Rating: I’ve been using Chitika from few days ago and have experienced a better CTR with Google AdSense
advertisements. But, I’m sure that Chitika advertisements can have a better CTR on the sites with different niches. You may
try it for your pages.
Pay-Per-Click: Pay-Per-Click is defined shortly PPC. I’ve used a Chitika advertisements on of my site for a month only and
find that for every PPC I’ve earned $0.11. It seems that it’s better than Google’s PPC.
Related Ads: There are a great differences of related ads between Chitika and Google. Google AdSense has a huge no of
differences and it can target the best matched ads from it’s huge database. But Chitika does not have this type of
facilities. I see Chitika displays only 2-3 different advertisers for most of my contents.
Ad Customizations: Another great differences between Chitika and Google AdSense. Google AdSense offers a huge no of
customization features to show Google ads on your website or blogs. You can customize, Google ads links, text, border color
etc. But for Chitika it’s a missing. I really miss it for Chitika. Google AdSense allows you to completely customize how
your advertisement would look on your site. I really enjoy Google AdSense customization features.
Additional Ad Types: Right now, Google AdSense does not allow affiliate program to earn some extra more money. Where as
Chitika supports good affiliate program where you can earn money by referring publishers and advertisers to this
advertisement service. I think it really plays an important role to earn some money without any hard work.
Payment options: Google AdSense doesn’t pay you through PayPal and you can withdraw money easily when your earning reaches
to $10.00. But Google AdSense doesn’t support PayPal and you can only withdraw money when your earning reaches $100.00 or
more.
If you are looking for some alternative ways to make money online, you might want to consider signing up for Chitika. A few weeks ago I created a video aimed for family and friends who follow my wall on FaceBook. The video was myself, my son and my
newphew singing a children song called, “If You’re Happy and You Know It…”
We changed the lyrics and sang it, “If You’re Happy and You Know It, Click My Ads!” I decided to share the video here on my blog for my readers to see it because it was something funny and personal and just simply something I wanted to share.
About a week later, I received an email from Google AdSense basically in so many words telling I need to remove the video from my blog or my AdSense account will get banned. Since that I will just remove the AdSense ads from my site instead.
While I have no problem removing the video, this situation has triggered me to seek out lternative methods for monetizing my
blog. GarryConn.com has and always will be a testing ground for learning. Much of what I do on this blog are things that I carry over to other blogs that are specifically geared towards making money.
With that said, over the last few days I have been testing other models.
Yahoo Publisher
Bidvertiser
Chitika
Over the last few days of testing, right out of the gate I can tell you that I am totally disappointed with Bidvertiser. My main issue with Bidvertiser is their lack of customer support. They don’t return my phone calls, when I do speak to them,
they don’t provide me with professional advice or support. My opinion is that if you’re not going to provide telephone support, then don’t advertise your phone number all over your site if you’re not prepared to take calls from customers.
Yahoo Publisher, is pretty cool actually. They don’t pay as well as Google AdSense. On rryConn.com, I was earning any
where between $275 to $350 a month using AdSense. While it is very early to come to a conclusion how much could be earned with Yahoo, I don’t think it will fall in line with my former AdSense earnings. With that said, I feel like they have the most potential to do so.
Last to get mentioned here is Chitika. While at this point, I haven’t earned too much from Chitika, I do feel that it has a ton of potential. One of the things that I enjoy most about Chitika is that my account is handled by Jeff Sable. Over the
last three days, he has been working with me first hand and assisting me with helping assure that my Chitika ads are profitable ones.
To me, customer service goes a long way. Customer service is something that allows me to be more patient. It allows me to
tolerate a transition and cope with dealing with a slight loss of income due to change.
With that said, GarryConn.com is a make money online blog, meaning, it is one of the most difficult and challenging types of blogs to monetize. I have no doubts about Chitika. If you have a blog that targets products and services such as computers and technology or other things that monetize well, Chitika will indeed make you money.
One of the greatest features of Chitika is the fact that your ads are not displayed to regular readers. Ads are only visible to search engine traffic. In fact, it is possible that you would have never known I was running Chitika ads unless I said something in this post.
Anyway, I can always fall back on AdSense. All I need to do is remove my video and insert the codes back into my blog. I don’t want to do that at this time. Instead I want to give other companies the opportunity to present their business to me.
Part of the reason why I want to do that is to help my readers by providing some case studies.
At this point, I would NOT recommend wasting your time with Bidvertiser and I would recommend Yahoo Publisher, and for sure…
I totally recommend joining Chitika. Also, you can find Jeff Sable on Twitter. He is very active, super friendly, and very
eager to help his clients.
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